Buying & Export Market Analysis

 

  • Buying (importers / wine bars / restaurants) – wine list assessment and development, including agency alignment; establishing direct importer – producer relationships.

  • Export (producers) – analysing export needs; in-depth market analysis, correct alignment of producer to importer within a number of markets; helping create the right export product – wine style, packaging, etc.

  • Wine blending for international and regional market styles. 

  • Professional wine assessment / wine judging.

  • Cellar advice & evaluations.

 

CONSULTING SERVICES

 

An independant wine industry managemnt consultant and educator with almost two decades of practical experience in the wine business across a variety of industry sectors. A specialist in education program management and development as well as providing advice on sales and marketing, wine business strategy development, market analysis and market entry advice and support. I also provide advice on winemaking, blending, portfolio develpment and wine buying.​​ Provides regional wine boards and associations with quality and style assessments and presents on and develops regional wine board events, masterclasses and symposiums. 

Marketing, Journalism & PR

 

  • Marketing / PR – writing of marketing material (brochures, tasting notes, vintage reports, etc.); PR development, including managing international presence and journalistic relations.

  • Regional Wine Boards/Associations - Develop presentations and masterclasses for wine regions.

  • Creation of social media campaigns and events, such as Rose Revolution.

  • Creation of Direct To Consumer programs, communication and engagement campaigns.

  • Regional reports and articles for international wine publicaitons.

  • Presenting at trade, corporate or private consumer events.

  • Food and wine book and journal reviews.

 

Wine Industry Education & Training

 

  • Wineries - Analysis of brand to market fit. Fermentation and blending advice to overcome cellar or regional palate biases. Cellar door sales education - converting visitors to brand champions through educating sales staff on correct communication of viticulture and winemaking relevant to your brand. Direct to Consumer sales and program development.

  • Wine education program assessment and management including development of education programs, events calendars and educator training and staff development. Best business practices strategies.

  • Certified WSET Educator teaching all levels including Diploma since 2009.

  • Certified Napa Valley wine educator and ambassador.

  • Wine Symposium and masterclass event development.

  • Wine tastings / educational courses for trade and consumers – tastings can be individually designed by level (beginner to advanced) and according to theme – eg. introduction to wine tasting; blind tastings; Napa Master Class; 2006 Barolo – 10 Years On; A Tour of Burgundy; Champagne vs International sparkling wines, etc.

  • Corporate team building – eg. introduction to classic regions; know your vintages in Bordeaux, Napa, Barolo; create your own blend, etc.

Wine Judging, Assessments & Evaluation

 

  • Professional wine judging with over two decades experience judging in local and international competitions.

  • Regional Wine Boards/Associations - Assessment of regional wines for style and quality. Strategies for market development and advising on market entry requirements.

  • Fermentation and finished wine sensory analysis.

  • Blending advice for specific markets and styles. 

  • Portfolio tasting for international market perspective.

  • Personal and professional wine cellar evaluation and curration.

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