Bree Boskov is a Master of Wine and independent wine industry management consultant, providing advice on wine business development, brand building, and portfolio management. She specialises in wine education developement and consultants on winemaking, blending, marketing and vineyard development. Working with regional vigneron and winemaker associations on issues of quality and style.
Born and raised in Australia her career in wine has an intentionally international perspecitive. In Canada, Sommelier roles in fine dining restaurants took her to Vancouver and Nova Scotia and led to Sommelier certifications and Wine & Spirit Education Trust Diploma's. Sales and portfolio management roles took her around Australia with one of Australia's largest family owned wine companies, DeBortoli Wines and to Australia's pre-eminent modern Spanish and Portuguese importer, The Spanish Acquisition.
An independent wine industry management consultant since 2008 specialising in education program development and sensory training for on-trade and oenologists consulting to some of Australia's finest independant retailers and wine education program offerers. She has provided market analysis for wineries and importers, brand analysis and wine business management consulting.
An experienced international wine judge since 2008. She has held harvest consulting positions in Australia, Austria, Portugal and the US. She also provides content as a freelance wine writer and speaker for international wine symposiums and publications.
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A Wine Industry Educator & Management Consultant with almost two decades of practical experience in the wine business, I have worked across a variety of sectors, including sales and marketing, business development, market analysis and buying, training and education development and winemaking.
As a result, my consulting services are diverse.
Buying (importers / wine bars / restaurants) – wine list development, including agency alignment; establishing direct importer – producer relationships.
Export (producers) – analysing export needs; correct alignment of producer to importer within a number of markets; helping create the right export product – wine style, packaging, etc.
Wineries - Analysis of brand fit to market. Fermentation and blending advice to overcome cellar or regional palate biases. Development of cellar door sales and education programs. Analysis of cellardoor staff communication. Provides strategies and advice on building sales and wine club membership. Development and analysis of direct to consumer sales programs.
Marketing / PR – Symposium and masterclass development and organisation. Production of marketing material (brochures, tasting notes, vintage reports, etc.); PR development, including managing international presence and journalistic relations.
Wine tastings / educational courses for trade and consumers – tastings can be individually designed by level (beginner to advanced) and according to theme – ex. introduction to wine tasting; blind tastings; Napa Master Class; 2006 Barolo – 10 Years On; A Tour of Burgundy;
Tutoring for WSET Diploma and MW candidates.
Presenting at trade symposiums, corporate or private consumer events.
Professional wine assessment/wine judging.
Cellar advice & evaluations.
What is a MW?
The Master of Wine (MW) is the highest academic accolade in the wine business and can take many years of study to achieve. The MW qualification is generally regarded in the wine industry as one of the highest standards of professional knowledge. One becomes a Master of Wine after having successfully passed a rigorous week-long, two-fold exam of both tasting and theory questions as well as a dissertation or research paper of original research.
A successful candidate will have demonstrated a thorough and broad knowledge on the art and science of wine, the business of wine as well as the skill to communicate clearly and concisely.
Unlike other Masters programmes, it has a notably low pass rate of less than 10%, making it one of the rarest and most difficult titles to acquire.
The first Master of Wine exam was held in 1953 in London, UK and while London remains the Institute’s base, the exam is also given in Napa, California as well as in Sydney, Australia.
There are currently 354 Masters of Wine, living in 28 different countries across five continents. They work in all aspects of the wine business, including buyers, marketers, company directors, wine producers, journalists and educators.
For more information, visit The Institute of Masters of Wine.